Café Express tempts customers with free food
This US restaurant chain combines direct mail with PURLs and social networking sites to spread the word about its free breakfast offer.
Expert insights and resources
Hot topic - Doormat digest
In our new monthly feature, TMW's Mark Reddick dissects the mail on his doormat and shares his views on what was good, bad or indifferent about these mixed marketing messages.
The Great Courses offer and brochure earn a big tick, while the Government's anti-social behaviour pamphlet goes to the naughty step.
Mark Reddick on his mail
News and views
Barclaycard announces cashback loyalty scheme
The credit card giant has introduced Barclaycard Freedom. Launched on 17 March, the new loyalty programme will allow more than eight million Barclaycard cardholders to earn up to £10 for every £1,000 they spend [19 Mar 2010].
Keitch steps down from top role at DMA
The Direct Marketing Association’s Robert Keitch has announced that he is leaving his role as chief of membership & brand at the association this month [19 Mar 2010].
TDA wins Practical Action campaign
Development charity Practical Action has appointed agency TDA to develop its donor acquisition programme that will take in both online and offline activity [19 Mar 2010].
Read more news
MMC pick - Life begins at 50
Dick Stroud of 20 plus 30 marketing examines the growing grey market and how the 'charmed generation' – the wealthiest 25% of the UK’s older people – have changed their lifestyle and spending in response to the recession.
He also looks at the segmentation of this diverse target audience.
Read Dick Stroud's report
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Why use mail in your marketing mix