Mail Media Centre

American Express 'Mailing with a Novel' by RMG Connect GmbH

Amex promoted its Platinum concierge service with the story of how it reunited a business traveller with a page missing from her novel.

Creative Showreel

Expert insight

What's in store for direct marketers in 2012
They may not be psychic, but our panel of experts have got a good idea of what the future holds for direct marketers in the coming year.

The MMC review of 2011
It's been an eventful 12 months: royal weddings, riots and a VAT rise. We remember the highs and lows of 2011.

Infobank can help you stay ahead of the competition
Sign up for one of our quick tours of the MMC Infobank and learn about the free resources and industry insight on offer.

Research and consumer insights

The Big Rethink, Recorded

You can now download a full transcript of the Economist Conferences webinar on marketing or watch it online.

Sponsored by Royal Mail, the webinar gathered four of the UK's leading marketing minds to discuss the future of effective customer communication in a multichannel age.

Get the webinar

News and analysis

Meet the letter-writers who correspond for clothes
Clothing for Correspondence write letters to order, no matter the subject, to anyone in the world. The fee? A delectable item of clothing.

Why direct mail and social media work together
Darren James, Partner, Digital Strategy at engagement marketing agency TDA, passes on his advice to maximise the opportunities posed by combining DM and social media.

Why mail has VisitScotland dancing a jig for joy
VisitScotland’s Vicki Miller explains how a £3.5 million ad campaign delivered £90 million in profit.

Mail gets real in 2012

Neil Francis, creative partner at SFW London, explains the importance of mail in today’s marketing mix.

As a ‘real’ physical medium, it can truly engage the senses of the recipient. When has digital ever done that, eh?

Read advice in full

Direct mail and Euro 2012

Soccer fans will be closely following the UEFA European Football Championship throughout summer 2012. This new report from the Mail Media Centre, using data from TGI and BMRB, reveals how football fans are a potentially lucrative audience for direct mail and door drop advertisers and why they should not be ignored.

Read our new report in full

What we do...

The Mail Media Centre is packed full of inspiration, intelligence and innovation for the direct mail industry brought to you by Royal Mail.

Explore the site for examples of great creative, expert advice and up to date data to help you plan your direct mail or integrated marketing campaign.

Why use mail in your marketing mix