Mail Media Centre

Getty Images points, shoots and inspires

The company sent cameras to creatives in the Far East, asked them to take inspirational shots, then sent the prints to other people.

Creative Showreel

Expert insights and resources

Free training: Nielsen Ad Dynamix
Find out how to use Ad Dynamix to dig out new trends in your sector's ad spend at our advanced session on 16 September at the MMC in London, WC1.

Customer win-back strategies
Steve Hanney & Richard Higginbotham advise how to win customers back; transactional data provides the touch points, while honest comms set the tone.

Free workshop: Making mail work harder
Want to know how to plan and deliver innovative direct mail campaigns? Join us for this free one-day IDM-accredited workshop on 29 September at the MMC in London, WC1.

More research and consumer insights

Travel trends for 2010

What prompts holidaymakers to pre-book their break? Our exclusive fast.MAP research reveals which channels have the most impact on their decision-making.

While new media are gaining ground, direct mail and glossy brochures are still popular ways for consumers to research and buy a holiday.

Holiday marketing report

News and views

Cancer Research thanks its supporters
Cancer Research UK hopes to deepen its relationships with supporters with a personal, localised campaign created by TDA. Using the theme, 'Your Story', it focuses on the impact their donations have on its research. [2 Sept 2010]

Volkswagen uses AR car to target prospects for Golf
Car manufacturer Volkswagen is teaming augmented reality with direct mail in an integrated campaign to promote the new VW Golf Match. [1 Sept 2010]

Mosaic shows mail is a hit with young audiences
Young people are more receptive to direct mail than their parents' generation – those aged 46-65, new research from Experian has revealed. [31 Aug 2010]

Doormat digest

Creative consultant Simon Kershaw longs for Austen-esque times when a letter was an event, but is sadly disappointed by Halifax's unsolicited 'help' and TfL's mini cycle map.

Credit goes to Crusaid's respectful request for financial support, however, which accompanied news of the charity's recent merger.

Read Simon Kershaw's views

Marketing fast facts

Word of mouth is now one of the most powerful media channels and direct mail can help marketers target influential people who can become advocates for their brand and promote their products and services.

For example, 72% of clothes 'champions’ welcome mail from companies they have a relationship with and 46% of mobile phones champions like to receive customer magazines.

Word of mouth marketing champions

What we do...

The Mail Media Centre is packed full of inspiration, intelligence and innovation for the direct mail industry brought to you by Royal Mail.

Explore the site for examples of great creative, expert advice and up to date data to help you plan your direct mail or integrated marketing campaign.

Why use mail in your marketing mix