What’s in your wallet?
One way to find out what your customers are buying, what their interests are and their priorities is to look inside their wallet. InfoPrint Solutions Company sent its B2B audience of marketers in the finance and hospitality sectors personalised wallets, packed with receipts, photos and ticket stubs.
The wallet showed how data helps marketers boost revenue while building loyalty. It also contained an InfoPrint business card with a personalised url prompting them to get in touch.
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