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Café Express tempts customers with free food

This US restaurant chain combines direct mail with PURLs and social networking sites to spread the word about its free breakfast offer.

Creative Showreel

Expert insights and resources

National brands go local
We may be global citizens but consumers still think local. Snowball's Andy Wheatley reveals how technology can help national brands localise their campaigns.

Consumer insights - coupon use
Our report uses the latest Mintel and fast.Map data to see how marketers and consumers respond to and use the coupons and vouchers they're sent.

Free workshop: Mail as a brand-building tool
Creative director Patrick Collister explores how to bridge the divide between above and below the line marketing at this free half-day masterclass on 7 April at the MMC in WC1.

Hot topic - Doormat digest

In our new monthly feature, TMW's Mark Reddick dissects the mail on his doormat and shares his views on what was good, bad or indifferent about these mixed marketing messages.

The Great Courses offer and brochure earn a big tick, while the Government's anti-social behaviour pamphlet goes to the naughty step.

News and views

Barclaycard announces cashback loyalty scheme
The credit card giant has introduced Barclaycard Freedom. Launched on 17 March, the new loyalty programme will allow more than eight million Barclaycard cardholders to earn up to £10 for every £1,000 they spend [19 Mar 2010].

Keitch steps down from top role at DMA
The Direct Marketing Association’s Robert Keitch has announced that he is leaving his role as chief of membership & brand at the association this month [19 Mar 2010].

TDA wins Practical Action campaign
Development charity Practical Action has appointed agency TDA to develop its donor acquisition programme that will take in both online and offline activity [19 Mar 2010].

MMC pick - Life begins at 50

Dick Stroud of 20 plus 30 marketing examines the growing grey market and how the 'charmed generation' – the wealthiest 25% of the UK’s older people – have changed their lifestyle and spending in response to the recession.

He also looks at the segmentation of this diverse target audience.

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The Mail Media Centre is packed full of inspiration, intelligence and innovation for the direct mail industry brought to you by Royal Mail. 

Explore the site for examples of great creative, expert advice and up to date data to help you plan your direct mail or integrated marketing campaign.  

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