Mail Media Centre - Marketing masterclass

Mail Media Centre MMC

My MMC

Marketing masterclass

From setting objectives to defining your target audience; from producing exciting creative to precise evaluation, our expert masterclasses can help you develop a successful mail campaign.

Campaign planning

Colour pencils Chris Whitson, Patricia Macauley, Alison Ive, Nick Howse and David Cole explain effective planning.
Campaign planning
Creating a well-defined creative brief
Marketing to ethnic audiences
Planning an affinity campaign
Using quantitative research
Using qualitative research

Data planning

Pie chart divided into segments Caroline Kimber, Steven Day & Angela Karlsberg explain how to source, define, segment and clean your data.
Data planning
Defining your target market
Developing a segmentation strategy
Cleaning your data
Data cleaning services

Campaign execution

Bond and Bond direct mailer Chris Arnold on delivering a message with maximum impact; Mike Colling advises on maximising value for money, while Nick Howse explains how creative affinity partnerships work.
Delivering a powerful message
Investing in production and creative
Creating an affinity campaign