MMC>Direct mail marketing masterclass
Develop a successful direct mail campaign with our expert masterclasses. Learn how to set objectives, define your target audience, produce exciting creative and much more.
Create effective direct mail campaigns with help from Chris Whitson, Patricia Macauley, Alison Ive, Nick Howse & David Cole.Direct mail campaign planning Creating a well-defined creative briefMarketing to ethnic audiencesPlanning an affinity campaignUsing quantitative researchUsing qualitative research
Learn how to source, define, segment and clean your direct mail data with our expert panel: Caroline Kimber, Steven Day & Angela Karlsberg. Data planningDefining your target marketDeveloping a segmentation strategyCleaning your dataData cleaning services
Chris Arnold on delivering a direct mail message with maximum impact; Mike Colling advises on maximising value for money, while Nick Howse explains how creative affinity partnerships work.Delivering a powerful messageInvesting in production and creativeCreating an affinity campaign
Discover how to assess the effectiveness of your direct mail campaigns and measure awareness with affinity promotions.Measurement overviewEvaluating a campaignSoft and hard metricsTest and control cellsEvaluating affinity campaigns