MMC>Marketing masterclass>Specialist services
Specialist advice
Could your business benefit from the free advice of direct marketing, media and data specialists? Royal Mail's media and data consultants can help you develop marketing solutions tailored to your business and improve the ROI on your campaign.
It's straightforward and there's no charge. To discuss any of the services in more detail, ask to speak to a consultant or call us on 0800 917 0640.
What services do we offer?
- Creative reviews improve the effectiveness of your direct mail. Evaluate your mail media from the brief and data planning stages through to creative execution and response handling.
- Through the Mailbox sessions reveal what happens when your mail lands on customers' doormats. Examine your own and competitors' mailings to drive action from your target audience.
- Customer journey planning maximises the value of your customer data. Turn insights into action for customer acquisition, development, retention and win-back.
- Data profiling helps you understand your target audeince. Use geo-demographic classifications such as Acorn, Cameo and Mosaic for valuable customer insights.
- Segmentation ensures you talk to the right customers at the right time. Our transactional and behavioural data and tools enable you to reach a responsive audience at the key target moment.
- Data enhancement lets you improve customer information. Ensure your data is up to date by matching it against other data suppliers' and industry cleansing files.
- Market and competitor insights let you find out who’s doing what, when and how in your chosen audience or sector using the latest independent research data. You can also do your own research at our Infobank Resource Centre in Covent Garden, London.
Book a free session with a data or media consultant