MMC>Direct mail marketing masterclass>Specialist services>Creative expertise
The creative team
Mail can be so much more than a letter. Royal Mail's creative team offers in-house and agency creatives expert advice on coming up with a memorable marketing campaign. We
can help you generate campaign ideas that stimulate the senses and have lasting impact.
Patrick Collister, director, Creative Matters
Patrick Collister is an award-winning creative director who was executive creative director at Ogilvy & Mather London before moving into direct marketing at EHS Brann. He now runs Creative Matters,
a creative training company, and publishes Directory, a quarterly survey of the world's most interesting direct marketing campaigns.
What we do
Some of the training workshops Patrick and his colleagues run for copywriters, art directors, and marketing professionals include:
- The Creative Toolbox
How to identify the three stages of generating new ideas – inspiration, clarification and evaluation; and different ways to tap into creativity and come up with ideas.
- The Seven Ideas
How to develop the creative insight to produce an award-winning campaign when you're up against a punishing deadline.
- Judging Creative Ideas
The 10 killer questions you need to ask yourself and your team to help establish objectivity and enable you to evaluate campaign ideas effectively.
- Better Briefing
The brief is the first – and often the most important – piece of creative work you can do in any direct campaign. Find out how to do it well.
Who our customers are
Creative Matters' roster of clients includes Unilever, Lever Brothers, Waitrose,
British Airways, Zurich, Severn Trent, Kimberly-Clark and Kellogg's,
as well as advertising and marketing agencies based in the UK,
US, Denmark, Romania and the Netherlands.
Call 0800 917 0640 to talk to Patrick or one of his team about your creative needs or email the MMC to speak to a consultant.