The success of your direct marketing is reliant on the quality of your customer data. From building detailed profiles of your customers to tracking, measuring and judging campaign performance, our highly specialised data consultants can help you make the best use of your data to maximise campaign ROI.

What we do

Some of the data and multi-channel marketing consultancy on offer includes:

• Data planning and insight
• Profiling, segmentation and enhancement
• Bespoke data analysis
• Audience provision
• Customer journey mapping
• Contact strategy
• Data quality
• Lead generation ID validation
• Profiling, segmentation and enhancement
• Response and returns management
   

What our customers say

‘The Royal Mail data team and our data consultant ensured the entire process was smooth and efficient. With Royal Mail’s help we’ve managed to approach a market that is very relevant to our business but which we’ve never explored before.’
Navinder Thaliwal, Furniture Village

‘The quick access to data has speeded up the de-dupe process for marketing, saving us thousands of pounds in both print and fulfilment. I’d say that the service has really changed the way we handle our mail returns –  for us it was easily implemented and very cost effective.’
Ben Rawson, Welcome Finance Group Ltd 

Call 0800 917 0640 to talk to one of the team about your data needs or email the MMC to speak to a consultant.