Find out how to win - and keep - travel customers' loyalty at this free Royal Mail workshop on 29 March from 9.30am to 4.30pm. It takes place at Heathrow Worldwide Distribution Centre, Hurricane Way, Langley, Slough SL3 8AQ. Places are limited, so book today!

This MMC workshop seeks to bridge the divide between above the line (ATL) and below the line (BTL) marketing. Award-winning creative director Patrick Collister will lead this half-day event on 7 April from 9am to 1.30pm at the Mail Media Centre in WC1. Book your free place today!

Vanessa Moon from the Chartered Institute of Marketing (CIM) outlines the key steps involved in planning successful direct mail within effective integrated marketing communications. Join us for this free one-day session, from 9.30am to 4.30pm on 20 April at the Mail Media Centre in London, WC1. Registration for this event has now closed, but please contact us for details of future events.

How could eyetracking improve the impact of your campaigns? Iain Janes from eyetracker.co.uk explains how the technology works and the insights it offers marketers, at this free masterclass on 22 April from 1.30pm to 4.30pm at the Wyoming Studios, 72 Margaret Street, London W1W 8ST. Book your session today.

Could your brand benefit from someone else's data or products? Affinity experts Nick Howse and Mark Jackson explain how to find the perfect brand partner and create an effective affinity campaign. This free workshop will take place at the MMC in WC1 on 19 May from 9.15am to 12pm. Places are limited, so book today!