Events

Keep your skills up to date with new developments in direct mail and multi-channel marketing. All the MMC events are free of charge, but you need to be registered with us to attend.  

Contact us to include your marketing events on the MMC.

MMC Diploma Module 1: An introduction to direct mail

MMC Diploma Module 1: An introduction to direct mail

Learn to plan integrated direct mail campaigns which deliver maximum ROI at this training day on Friday, February 17, 2012. 

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Marketing Gap study - insights for charities

Marketing Gap study - insights for charities

Get the latest insights on donor behaviour and find out which marketing methods they prefer at this free morning seminar on Monday, February 20, 2012 at the MMC HQ in London.

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The Data IQ breakfast briefing - the end of permission marketing?

The Data IQ breakfast briefing - the end of permission marketing?

What could the new Cookie rules mean for permission marketing and how concerned should brands be? We reveal some of the answers in breakfast briefing being hosted at the Mail Media Centre on Wednesday, February 22, 2012.

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Social Media: 'How To Mean Something' breakfast seminar

Social Media: 'How To Mean Something' breakfast seminar

Why traditional media should still be part of the conversation.

In an age obsessed by social media do traditional platforms still have a role to play?  What place can mail play in the conversation? Find out the answers to these questions and more at a breakfast seminar taking place at the Mail Media Centre on Thursday, March 1, 2012.

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MMC Diploma Module 2: Data expert in a day

MMC Diploma Module 2: Data expert in a day

Learn to access, use and benefit from data for direct mail campaigns at this training day, taking place on Friday, March 2, 2012.

 

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Inspirational direct marketing from around the world

Inspirational direct marketing from around the world

Feel your direct mail is lacking in creativity? Looking for some inspiration for knock out campaigns? Then look no further. Mail Media Centre head of creative, Patrick Collister, presents a showcase of inspirational direct mail campaigns from around the world at the MMC on Wednesday, March 7, 2012.

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15 things I learned years from 15 years of Tesco Clubcard

15 things I learned years from 15 years of Tesco Clubcard

When it comes to loyalty programmes, it doesn’t get much bigger than Tesco Clubcard. Terry Hunt has played a central in the programme since launch. This is a session that marketers cannot afford to miss as he reveals the inside secrets and lessons learnt at thje Mail Media Centre on March 8, 2012.

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MMC Diploma Module 3: Writing copy

MMC Diploma Module 3: Writing copy

 Learn how to express your ideas clearly and succinctly on paper at this training day on Monday, March 5, 2012. 

 


 

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MMC Diploma Module 4: Direct mail and digital

MMC Diploma Module 4: Direct mail and digital

Discover how to integrate direct mail and digital to achieve great results in your campaigns at this training day, held on Wednesday, March 14, 2012.

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To do or not to do: changing behaviour

To do or not to do: changing behaviour

Learn how marketing can change human behaviour from an expert in the field. Marc Michaels has helped to revolutionise the way government communications work. Join him at this evening seminar on Monday, March 19, 2012.

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Big Data – Little Insights

Big Data – Little Insights

It’s been claimed that for direct marketers ‘data is the new oil’. Segmented correctly it can ensure that marketing messages are delivered in a relevant, engaging and timely manner. But how best to approach Big Data?  A masterclass session at the Mail Media Centre on March 22, will attempt to provide some answers.

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MMC Diploma Module 5: Print production in direct mail

MMC Diploma Module 5: Print production in direct mail

Get an in-depth view of the print production process at this training day on Friday, March 23, 2012. 

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Green. In black and white. Ethical Direct Mail

Green. In black and white. Ethical Direct Mail

With sustainability ranking high in the priorities of every marketer, learn about ethical marketing, direct marketing and how to navigate the new marketing order in an evening seminar being hosted at the Mail Media Centre on March 28.

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A real mad man on the real Mad Men

A real mad man on the real Mad Men

Don Draper, Roger Sterling and Peggy Olsen. They might be fictional characters from the hit TV show ‘Mad Men’ but they were in fact inspired by real people. Advertising legend, Andrew Cracknell, reveals all in an evening event that you will not want to miss, being held at the Mail Media Centre on the evening of April 3, 2012.

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Cannes et vin!

Cannes et vin!

The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications.  Join the Mail Media Centre’s Head of Creative, Patrick Collister, over a glass of wine as he reviews who won what and why at 5.45pm on Tuesday, July 3, 2012, at the Mail Media Centre, Stukeley Street, London, WC1V 7AB.

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Event:
Love Letters: 2000 Years of Romance
Venue:
British Library, 96 Euston Road, London, NW1 2DB
Synopsis:
A pre-Valentine's Day dip into the most intimate world of the handwritten love letter, with fascinating readings, discussion and insights into the private relationships of people across centuries and cultures.
When:
11 February, 2012 - 11 February, 2012
Website:
Contact:
Box Office - 01937 546546
Event:
Effective email marketing for SMEs
Venue:
Mail Media Centre, Stukeley Street, London, WC1V 7AB
Synopsis:
Rechenda Smith, head of email marketing at digital agency little green plane, covers the do's and don'ts of email marketing and some of the more advanced features of the medium.
When:
24 February, 2012 - 24 February, 2012
Website:
Contact:
Chartered Institute of Marketing - 01628 427340
Event:
Internet Retailing Expo 2012
Venue:
NEC, Birmingham
Synopsis:
Internet Retailing Expo (IRX) is a two-day trade event that combines a traditional trade show floor with an unrivalled programme of learning and training opportunities. IRX is the only opportunity to blend marketing with technology, logistics with custome
When:
21 March, 2012 - 22 March, 2012
Website:
Contact:
info@internetretailing.net
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