Thank you for attending the MMC and APA workshop on customer magazines on 30 September at the Mail Media Centre.

The presentations are available for you to download below - remember you'll need to sign in to MMC to download our content.

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  Why should brands use customer magazines?
  

  How can customer magazines help your target audience engage with your brand? The APA's Julia Hutchison explains the power of print and online media to develop a lasting relationship with a brand.

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  How to launch a customer magazine
  

  How do you launch a customer magazine? Should it be about brand-building or a hard sell? How do you find the right agency? Julia Hutchison of the APA creates a comprehensive guide to this powerful...

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  How customer magazines can create a two-way communication
  

  Redwood Publishing's Keith Grainger sets out how Virgin Media's Electric and Mazda's Zoom-Zoom magazines and ezines have delivered brand uplift and customer engagement.

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  The power of customer publishing
  

  The APA's Julia Hutchison dissects the UK's £904m customer publishing market and explains how branded editorial content plays a key role in developing relationships with B2B and B2C customers.