Barclays Global Investors case study

This campaign for Barclays Global Investors had to communicate the benefits of iShares to a B2B audience of wealthy successful investors.

Barclays put all of its efforts into one week's worth of international marketing activity - allowing it to dominate the entire investment landscape. For seven days its advertising was everywhere, with 500 creative executions across 20 media channels in four countries, including some unexpected methods such as advertising in sushi bars and New York yellow taxis, and sending out iPod Nanos to its hottest prospects.

The campaign - from Personal - resulted in more than 12 million website impressions.