Bong Ljungdahl Sweden direct mail case study

Bong Ljungdahl, one of Sweden's biggest envelope manufacturer, wanted to grab the attention of its prime market – advertising agencies – and boost orders.

Its agency, Roi Division, used a highly targeted, visually stunning (if gory) three-stage mailing campaign which invited key creatives at the agencies to visit a website and take part in an online competition.

Through a combination of online interaction with the mailing recipients, the campaign successfully raised awareness and improved customer acquisition.