IML case study

When IML signed up a new Chevrolet franchise to its car dealership it decided to run a launch weekend to introduce the new product line to new and existing customers.

A combination of direct mail, press and radio advertising proved successful in advertising the event, with the cheapest option – direct mail – attracting the best feedback.

The Plymouth-based firm also took the opportunity to clean the data on its customer database to make sure its mailshot hit the spot.