Co-operative Food door drop campaign

A door drop by Co-operative Food themed around the Chinese New Year was voted the nation's favourite direct mail campaign in January 2011.

It picked up our monthly People's Pick award, which is chosen by a Nielsen panel of 10,000 members of the public who are asked each month which campaigns they liked the most.

We asked the supermarket's senior marketing manager Amanda Collins and marketing manager Elaine Patton about the strategy behind their year-round door drop marketing campaign.

To read the feature, click the download link below.