Food Standards Agency direct mail case study

A Food Standards Agency (FSA) campaign to highlight the main causes of food poisoning manages to appeal to children and parents alike by educating without patronising.

The above-the-line campaign star, Grubeye, is incorporated into a series of 1950s horror movie-themed posters, leaflets and postcards which gives the message even more impact.

Over 450,000 promotional items were used by schools, hospitals, community centres and offices and the FSA was more than happy with the impact of the Proximity London campaign.