Gyro and American Express direct mail case study

Brand communications agency Gyro wanted to show one of its clients, American Express, just how much it valued their relationship, so it chose an integrated direct mail/internet campaign to deliver its message.

First, it sent out a 'love letter', in the form of a little black book displaying American Express case studies.

The scrapbook style gave it added appeal, while a call to action drove the client to a destination microsite (the second stage), where Gyro could flex its digital muscles and capture data in a subtle way.