Iris Dinosaur direct mail case study

Marketing directors’ in-trays are bulging with blurb promising to do wonders for their bottom line. So integrated agency Iris used the simple analogy of an extinct business model - used by traditional agencies - to explain how this costs clients more compared with its more streamlined approach.

Iris London sent out 200 mail packs listing its integrated services: advertising, design, digital, direct, PR, experiential, retail, sponsorship and consultancy. The list was accompanied by a toy ‘big-network-o-saurus’, a dinosaur on its back in a box, declaring the imminent extinction of the old school network.

It’s too early in the campaign to get a true measure of the dinosaur’s impact, but word of mouth already suggests it’s been a big hit with its marketing audience.