Komatsu direct mail case study

Construction machinery is a niche market - earth movers and mechanical diggers simply aren't mass-market products. So with a target audience of just five companies, Belgian supplier Komatsu decided to 'hand deliver' a personalised letter using one of its diggers.

The company's corporate stunt team drove to each address and dropped the b2b mailer, created by Duval Guillaume, which demonstrated the skilful precision of the machine. The recipients opened the envelope to find a personalised URL within the Komatsu website. This charted the letter's incredible journey and invited prospects to call the Komatsu team for their own personal demonstration of 'Extreme Precision'.

All five prospects are now Komatsu clients - a 100% response rate - which highlights the power of a dramatic product demonstration and the combination of mail and digital.