Nielsen What's hot in direct mail – December 2009

Telecoms took the top spot in December 2009 with Virgin Media's Christmas-themed promotional mailing picking up the most votes. Its seasonal offer of a cut-price mobile handset and attractive tariff all wrapped up in the festive paper in which the mailing had been sent offered a great gift idea.

With the run-up to Christmas one of the most competitive periods for supermarkets, Tesco pulled out all the stops, mailing Clubcard members their vouchers early so they could be used over the festive period. Iceland also used its direct mailing to woo loyalty card holders with a host of seasonal offers. 

Check out the rest of Nielsen's top 10 in direct mail:

• Virgin Media's customer mailing for its handset and tariff offer
• Tesco's Christmas Clubcard voucher customer mailing
• Iceland Frozen Foods loyalty card customer mailing
• Ardington Jewellery catalogue prospect mailing 
• Hargreaves Lansdown prospect mailing for Vantage ISA
• The Factory Shop door drop promoting retail offers
• Laithwaites customer mailing for Christmas deals on wine
• Peruvian Connection catalogue promoting women's fashion
• Alzheimer's Society 'Anyone can develop dementia' door drop
• Alzheimer's Society 'By the year 2025' fundraising door drop 

Who votes for the top 10 in direct mail?

Nielsen's What's hot in direct mail is a unique new ranking of the UK’s top 10 direct mail campaigns, voted for each month by an independent panel of 10,000 UK consumers. Download the PDF for the full results.

Read previous Nielsen What's hot in direct mail reports

What's hot in direct mail Annual Review 2009, October 2009, August 2009, July 2009, June 2009, May 2009