The Phoenix Partners event invitation case study

A little creativity helped The Phoenix Partners get a 76% response rate from a mail campaign to promote a corporate hospitality event.

The marketing communications agency had previously promoted its corporate hospitality events with some fairly traditional paper and email invites.

But for the most recent event, a sushi-making and sake-tasting cruise down the Thames, they decided to try a more creative approach.

The invites needed to be quick to produce and inexpensive - but above all they had to catch the eye of invitees and secure their attendance.

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