Simply Supplements ‘National Heart Month’ mail brochure case study

How can you create a mail sales brochure that truly resonates with the public and consequently drives sales?

A recent campaign from leading vitamin and mineral sales company, Simply Supplements, promoted product that could help heart health, coinciding with ‘National Heart Month’.

The result was a better than expected sales lift. This is no mean feat considering the category is slipping into decline.

The campaign was also voted Top Direct Mail Campaign of February 2011, taking the top slot in the Mail Media Centre’s People’s Pick poll.

Organised with our friends at leading research company Nielsen, out of an independent panel of 10,000 members of the public, 50% of recipients said they were ‘likely to respond’ to the brochure, while 25% said they would ‘show it to friends/family’ and 25% said they ‘liked this brand/company more now’.

In an exclusive interview with the Mail Media Centre, Suzanne Hopkins, Marketing Executive at Simply Supplements explains the tricks of the trade.

To read this case study in full, click the ‘download’ link below.

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