Travelbag direct mail case study

Travelbag designed a targeted personalised direct mail campaign focused on customer retention.

The tour operator sent its customers returning from holiday a 'welcome home' pack with the latest deals and recommendations for their next trip, leading to a significant ROI for Travelbag.

The key to success was all in the timing – the mailing hit when customers were still relaxed from the holiday they'd just had but hadn't descended into the post-holiday blues, so they responded well to targeted offers.