The Boden Print newspaper catalogue

Boden took a creative leap and reimagined its autumn catalogue as a broadsheet newspaper, The Boden Print. The aim was to create something which would create an impact on the doormat.

Womenswear and menswear was showcased in the full-colour, 48 page main section, while there were pull-out supplements dedicated to childrenswear and the label's new range for teens, Johnnie B.

Posted to almost half a million customers, the newspaper's drop date was carefully timed to coincide with a supporting email campaign. There was an immediate uplift in sales compared to Boden's standard catalogue, although it did not have the same longevity.

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