A beginner’s guide to customer acquisition

Every business needs a strategy for finding new customers if it is to grow and flourish – just ask Lands’ End.

The clothing retailer, which sells online and via mail order, recently launched an acquisition programme which has resulted in a 60% increase in new customers, while also cutting cost per acquisition by 8%.

We asked marketing manager Nick Rawlings to share the secrets of his success.

To read his advice in full click the download button below.