Do print catalogues have a future?

Do print catalogues still have a place in the marketing mix in this digital age? Sherry Chiger, editorial director of Catalogue e-business magazine, believes they are a vital element of sellers' marketing arsenal. Far from sounding the death knell for the mailed catalogue, ecommerce has given them a new lease of life.  

Online retailers including Christian Robinson, managing director of gadet and games direct marketer Firebox.com, and Wayne Lysaght-Mason, managing director of Ironmongery Direct, share their experiences of printed catalogues in the marketing mix.

Find out why with lifestyle products in particular, ink on paper trumps pixels and how flick-through beats click-through at driving customers to a retailer's website. A Pitney Bowes survey supports this - with 60% of UK consumers saying that direct mail or direct response advertising is most likely to make them shop from a website they've never bought from before.

Get top 10 tips from Sherry Chiger on how to make print catalogues work with online marketing.