Getting more from your marketing

All marketers know that their top priority in a recession is making the most of a constrained budget. This comprehensive guide from Billetts explains how, with advice on the best ways of achieving efficiency and effectiveness in every stage of your marketing strategy. 

Highlights include 10 top tips for smarter buying in the downturn, advice on handling your agency, marketing accountability, and the dos and don’ts of digital marketing. Use this guide to:

- Find out five things your agency might not be telling you, such as how new business wins may improve its trading terms with media owners and whether the saving has been passed on to you.

- Get the answers to crucial questions that will ensure marketing accountability and value for money. How much are you really spending? Where do you sit in relation to your competitors? What is the ROI on your marketing investment? Is your planning as efficient as possible?