How best to reach the multi-channel consumer

The big challenge for marketing is to realise that consumers are many people at the same time.  

In a new video, digital guru, Ben Hammersley, talks about how to connect with the ‘decision-making me’ and cement a sale, simply by working out which channels a particular persona spends the most time in.  

According to Hammersley, we all split our lives across different platforms and so the big challenge really for marketers at the moment is to realise that people are ‘lots of people all at the same time’.  

But don’t despair. The digital guru claims there are things marketers can do online that they can’t do in the real world. Vice-versa there are things they can do in the real world that they can’t do online.  

“Because we’re increasingly sophisticated in understanding the power and the segregation of each of these channels, if a marketeer wants to get a product to me they have to first work out which me they want to talk to,” says Hammersley.  

Watch the film on the expert’s multi-channel marketing thoughts below.

You do not have Adobe Flash installed or Javascript is disabled in your browser.

To install Flash 9 plugin please click here.

If you are sure that Flash 9 plugin is installed, please check that Javascript is enabled in your browser.