How to create a successful door drop campaign

The humble leaflet still plays a key role in the daily life of most households, and thus can be used by both local and national brands to convert latent awareness into sales. Simon Boswell, from marketing consultancy Tangerine, explores the strengths of the medium and shows how to avoid the pitfalls.

Boswell analyses the makings of a successful door drop campaign, offering advice on everything from offers and design, to targeting and supply chain integration. Find out how to combine door drop with other media, and how to lay the foundations for ongoing success by effectively evaluating your campaign.

Read Cravendale Milk door drop case study.

Find out about Royal Mail's door drop services