How to make print catalogues work with online marketing

Sherry Chiger, editorial director of Catalogue e-business magazine, comes up with ten tips on how to make print catalogues work in harmony with online marketing to maximise ROI.

She advises on everything from maintaining brand consistency across all channels to driving catalogue recipients online. You can achieve this by featuring some of your products in a print catalogue and driving consumers online to view the complete range, and alerting them to features such as podcasts or video demonstrations.

There is also plenty here on how to harness all that technology has to offer via social networking and mobile marketing to introduce products to potential customers. For example, rural-lifestyle cataloguer Wiggly Wigglers has its own YouTube 'channel' with instructional podcasts.