How to write engaging direct mail copy

Good direct mail copywriting  is more important than ever. Creating smart content in your direct mail campaigns can educate, entertain and enlighten recipients - and build a community along the way.

Veteran copywriter Maureen O'Grady Condon reveals how to write direct mail copy that will connect with time-strapped readers - even when they're distracted and impatient.  

Learn how to succeed by:

1) Avoiding marketing speak and the hard sell

2) Presenting your content in a user-friendly way

3) Creating visual content

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