The value of social media in B2B marketing

Author: Dominique Ellis, Dukky
Date: 19 December 2011

Got a Facebook and Twitter account for your business? You’re part of the social media revolution!

But beyond ‘doing’ how can you best convert your conversations into sales? What should you be using social media for? And how should you best be approaching it so your conversations are a turn on instead of a turn off?

For VP of Product Development at Dukky, Dominique Ellis, social media is a networking tool.

Effective networking leads to sales, especially in the B2B market. Social media, particularly Twitter, can be a great B2B selling tool – if approached in the correct manner.

In this article she passes on her expert advice on what to say, how to say it and to whom.

To read in full click the ‘download’ button below.

Specialist Advice & Infobank resource centre
Specialist advice
Personalised direct and integrated campaign advice from data and media experts
Free data and media consultancy
Infobank resource centre
Latest marketing insights, creative and data on your customers and competitors
Visit us for free business intelligence Email us
Tel: 0800 917 0640