MMC>Knowledge centre>Expert advice>The value of social media in B2B marketing
The value of social media in B2B marketing
Author: Dominique Ellis, Dukky
Date: 19 December 2011
Got a Facebook and Twitter account for your business? You’re part of the social media revolution!
But beyond ‘doing’ how can you best convert your conversations into sales? What should you be using social media for? And how should you best be approaching it so your conversations are a turn on instead of a turn off?
For VP of Product Development at Dukky, Dominique Ellis, social media is a networking tool.
Effective networking leads to sales, especially in the B2B market. Social media, particularly Twitter, can be a great B2B selling tool – if approached in the correct manner.
In this article she passes on her expert advice on what to say, how to say it and to whom.
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