Top tips on how to create a direct marketing strategy

The Bellwether Report, the marketing industry barometer, may have found that a net balance of marketers forecasting their budgets are going to be less this year, but direct marketing, the traditional stronghold of the marketing mix, is tipped to return to the fore.

It’s a view echoed in the recent ‘Future of Marketing’ white paper commissioned by Royal Mail, which says that there will be a shift towards direct marketing in the coming years, as new sources of data and insight make marketers more accountable than ever.

As whilst many have predicted that the more traditional methods of communication, such as direct mail, are dying out in favour of digital marketing, the complete opposite is true.

Direct mail is absolutely fundamental to the mix, and is often the driving force behind online traffic and customer conversion. The key word here is integration.

There are many industry opinions on how best to create an effective DM strategy, and many things to be considered, but here are some key tips which focus on three fundamental areas.

In this article Heather Westgate, Chief Executive of TDA, passes on her top tips for creating a direct marketing strategy.

Download it in full by clicking the link below.

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