Why Generation Y loves social media & direct mail

Social media marketing, certainly on a B2B level, can sometimes benefit with a little assistance from traditional marketing.

Some claim that ‘Generation Y' - also known as the Millenials - may hate traditional advertising, but love receiving direct mail. Maybe it’s because they’re the email, text message and social media generation and rarely write letters. Consequently, it’s probably quite novel to receive them.

In this article Peter Masters, managing director, MarketingM8, passes on his advice on creating a social media and direct mail strategy that will resonate with hard-to-reach young consumers.

Read more articles on integrating direct mail and social media to create better results for your campaign.

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