Choosing the right paper for your printed product

When it comes to choosing the right paper for a printed product, many factors need to be considered in order to achieve an appropriate level of quality and durability – and at the right price.

Here, Headley Brothers Ltd look at factors to consider when determining which paper will best meet your requirements.

Issues explored include:

• Pricing, proofing and samples
• Paper availability
• Product longevity
• The reader's perception
• Finish
• Opacity and weight
• Choosing between different paper types

To read in full, click the ‘download’ button below.