How to determine how long a direct mail sales letter should be

One of the more common questions that gets asked is, “How long should my sales letter or marketing email be?” It’s a good question and as one might guess, there are no shortages of opinions.

The first thing to keep in mind is that length is secondary to content. If you bore your readers, two sentences can be too long. If you write in a conversational style, and you raise interesting points, there really isn’t a ‘maximum’ length.

However, that said, there are some general guidelines to keep in mind, and they will vary depending upon whether you’re marketing to businesses, to consumers, writing hard copy letters.

Mark Satterfield is the founder and CEO of Gentle Rain Marketing Inc and the author of the recent book ‘Unique Sales Stories: How To Get More Referrals’, ‘Differentiate Yourself From The Competition & Close More Sales Through The Power of Stories’.

To read his advice in full click the ‘download’ button below.