How to get more value from your transactional mail

Are you exploiting the full potential of your transactional mail by using it as a marketing channel too?

Transactional mail is a great opportunity for marketers to keep in touch with their customers, reinforce the brand and cross-sell other related products. Research shows that 85% of people read and value the messages contained in statements.

With the advent of digital print and variable data software, creating transpromo - transactional mail which includes promotional messaging - is now much easier.

But while there are many good reasons for marketers to get added value from their transactional mail, logistical and bureaucratic challenges often get in the way.

In this free download, James Shand, managing director of TriPartum, identifies the top five challenges marketers face when trying to get their promotional messages included on bills, statements, invoices and other forms of customer communications.

He explains how to overcome these challenges:

• Accessing customer data
• Managing business rules for a campaign
• Dealing with consumer preferences
• When transactional is seen as an operational cost
• Closed loop tracking

Get more advice on creating transactional mail that works.