Attitudes to mail by adults with private medical insurance

How receptive are adults with private medical insurance to mail? And how do they respond?

This new report, using data from TGI and Ebiquity, reveals the answers.

Key findings include:
• Overall adults with private medical insurance are 29% more likely than the average UK consumer to be a frequent responder to direct mail.
• 80% of those with private medical insurance tend to open all their post.
• 61% welcome mail from companies they are already a customer of.
• 72% of those with private medical insurance are more likely to open mail if they think it contains a magazine.

To read this report in full click the download button below.