Consumer insights – direct mail and students

The student landscape is changing, with more young people – and adults – going into further and higher education than ever before. This 2011 report offers a new perspective on this market to discover students' behaviours around direct mail and their attitude to other media channels.

Using Ebiquity, Mintel, BMRB, TGI research it examines the strengths and weaknesses of the student leisure market and delivers a snapshot of the current climate.

Key insights include:

•          Students represent an under-mailed market

•          93% of students tend to open all of their post

•          89% of students like receiving money-off vouchers and special offers

•          Students are 15% more likely than the average UK adult to open mail that contains a coupon

•          Students like sensory mail

To read this report in report click the ‘download’ link below.