Mail Volumes and Response Rates by industry sector 2010

Which industry sectors use direct mail the most? What are the timings of their campaigns? And who are they targeting?

We reveal the answers in this new report using data from Ebiquity, Royal Mail, Nielsen.

An essential read for any direct marketing practitioner, key findings include:

• Finance has been the largest sector for Direct Mail in each of the past five years.

• Direct Mail volumes fell during the recession in 2008 but rebounded to 1.73bn in 2010.

• June and September are the two most prolific months for direct mail with 9.4% each.

To read this report in full click the download button below.