Direct mail in the mix: online banking

In the highly competitive finance market, marketers need to know that the channels they use are effective and can deliver the results they need to hit target.

This 2010 research by BrandScience examines the performance of the offline and online media an online bank used to boost the number of new credit cards it issued via web and phone channels.

The research reveals direct mail’s effectiveness in driving card applications and how it returned a much higher ROI compared with a range of channels including search, affiliates, aggregators and press.