Direct mail and sponsorship

This 2011 Fast Facts report uses data from TGI and BMRB to examine the UK public's attitudes to sponsorship.

It looks at which media channels - including direct mail - are most effective at reaching those consumers who are more inclined to purchase from companies that sponsor events. Specific figures are given for sponsorship of the National Lottery, cultural and sporting events, TV programmes and the Olympics.

Click the link below to download - and feel free to use the information in presentations or reports.