Fast Facts. TV vs direct mail by month

May is a low volume month for direct mail but an expensive month for TV advertising. This fact makes the use of mail at this time an appealing prospect.

This presentation shows two charts from Billetts which create an opportunity for mail. 

The bottom tables highlight that the most expensive months for TV advertising are May and from September to November. 

Compare this to the top chart that shows direct mail volumes for the last four years.

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