MMC>Knowledge centre>Presentation-ready>Fast facts: How consumers prefer to be contacted
Fast facts: How consumers prefer to be contacted
Author: John Bliss, media insight manager, MMC
Date: 22 September 2010
Winning customers is harder than keeping them, which is why it’s so important for brands and businesses to know how to contact existing clients without alienating them.
The research in this short but insightful report reveals the contact method consumers prefer according to industry sector. The findings, based on Billetts Media Monitoring data, show that direct mail comes top, proving to be twice as popular as email in some sectors, including mail order, retail and telecoms.