MMC>Knowledge centre>Presentation-ready>Mail soundbites – the creative
Mail soundbites – the creative
Author: Quadrangle
Date: 19 January 2009
'Even if I didn't go to Waitrose to get the stuff, the idea of having
a picnic that's a dinner party is really good'
Direct mail with compelling creative can arouse enough interest in people to persuade them to try a new product or shop in a different store.
Did you know that consumers who like to try new brands are 31% more likely than the UK average to be high responders to direct mail?
Download the film and our key insights about the power of direct mail to inspire.
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Heather Beckwith: That's a really good idea. I mean, even if I didn't sort of go to Waitrose to get the stuff, the idea of having a picnic that's a dinner party is really good. I think it’s fantastic, I really like it.
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