Mail soundbites – mail in the digital age

Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009

'We got an offer through the post from a firm offering cruises, so we went on their website…'

Mail can be quick to drive consumers online, whether it's from catalogues, customer magazines, or, as we show in this film clip, an offer for a holiday cruise company.

Did you know that 5.4 million people bought something via the internet after receiving direct mail in the past 12 months?

Download the film and our key insights about how direct mail drives people to websites.

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Brian Hufton: We did get an offer through the post from a firm offering cruises at reduced prices so went on to their website. It seemed absolutely spot on. We booked a cruise on their website, which was absolutely super, no problem.

Right click and select 'Save As' to download: WMV