Mail soundbites – reminds people

Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009

'Anything that we need to be reminded of… it gets pinned on the board'

Unlike other media, mail is physical and can prompt people – even whole households – to go to a party, play golf or to attend an important appointment, as this short film clip shows.

And did you know that 31% of men and 28% of women keep items needing attention on their fridge or a family noticeboard?

Download the film and our useful insights about how mail organises people.

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Jo Papa: Anything that I find that we need to be reminded of, i.e. sort of surprise birthday parties, golf invitation days etc, etc or appointments get pinned onto the board, which is in the kitchen.

It’s untidy, and in fact we leave it untidy because it’s reminds us, we look at it and think, that’s untidy but basically it keeps us looking at it.

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