Mail soundbites – retains customers

Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009

'They send me this programme every month, so I will go and see three to four films…'

Mail is a great way to persuade people to engage with your products or services. In this consumer insight clip, Pat Parish explains how her local cinema encourages her to watch more movies by sending her its monthly programme.

And did you know that regular cinema-goers are 23% more likely than average to be high responders to direct mail?

Download the film and our key insights about marketing to people who are interested in the arts.

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Pat Parish: This is the Broadway programme. A fabulous cinema, showing some really good films. If I was to go online and try to look at this information, I’d be going from screen to screen, just getting frustrated and I wouldn’t do it. The fact that they send me this every month, I will go and see three to four films out of here every month. I wouldn’t do this if I didn’t get this programme. It's just a really good, clever way of getting me to their cinema.

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