MMC>Knowledge centre>Presentation-ready>Mail soundbites – targeted
Mail soundbites – targeted
Author: Quadrangle – Mail in the 21st Century
Date: 09 February 2009
'That would put a smile on my face if that came through. Exactly the time that I get my mail…'
You can target mail to land at a particular time – or on a special occasion – to ensure it has maximum impact, as this consumer clip shows.
Did you know that mailings with strong creativity are twice as likely to achieve high response rates than their less eye-catching counterparts?
Download the film and our key insights about the types of direct mail that appeal to young people.
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Matt Herbert: I quite like that. It’s quite a good idea. It’s something a bit different, something a bit unusual. But that would put a smile on my face if that came through. Exactly the time that I get my mail, I’m going to eat my breakfast.
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