MMC>Knowledge centre>Presentation-ready>Targeting home movers - key purchases
Targeting home movers - what do they buy?
Date: 27 May 2010
Moving home is a major trigger to switch providers and buy big-ticket items, making home movers a highly receptive target audience for companies.
We list the top 30 most popular purchases for home movers – from cookers to curtains and conservatories – and show how Royal Mail’s National Change of Address (NCOA) and Redirection databases can help businesses push targeted messages to consumers on the exact date of a house move.