Top 10 reasons to use direct mail

Author: Royal Mail
Date: 02 January 2009

Mail is direct, personal, tailored and targeted, which is why it continues to have a special place in people’s hearts and lives. From a business perspective, this gives direct mail an important role in the media communications mix.

Download our 'Top 10 reasons to use direct mail' if you need some fast, convincing reasons for including this medium in your marketing campaign.

Find out why mail is:

1. Personal
2. Universal
3. Tailored
4. Targeted
5. Direct
6. Flexible and creative
7. Measurable
8. Portable
9. Physical
10. Complementary
IconDownload (PDF 46.38 KB) | Add To My MMC | Tell A Colleague | Print this page
Specialist Advice & Infobank resource centre
Specialist advice
Personalised direct and integrated campaign advice from data and media experts
Free data and media consultancy
Infobank resource centre
Latest marketing insights, creative and data on your customers and competitors
Visit us for free business intelligence Email us
Tel: 0800 917 0640