Why mail... is personal

‘The one remaining one-to-one direct communication – apart from a face-to-face meeting – is direct mail. Even in the digital world you still need effective and complementary direct communication. It’s proven, it’s cost-effective, it’s complementary to digital channels and it still works!’

Seven marketing professionals from the DMA, Drayton Bird Associates, Libertine, Blue Channel, D&S Consultants, Touch DDB and Blueberry Wave share their insights into how receiving a personalised piece of direct mail is guaranteed to hit your audience's sensory buttons.