MMC>Knowledge centre>Presentation-ready>Why mail is... targeted
Why mail is... targeted
Author: MMC
Date: 16 June 2010
Find out why a carefully tailored and thoughtfully targeted direct mail campaign is one of the most accurate and effective ways of communicating with your audience, raising brand awareness and generating sales.
Direct mail thrives because it is targeted, measurable and cost-effective, as these quick quotes from marketing and media professionals from Epsilon International, Mike Colling & Co, Rapp Media, Touch DDB, TEQUILA\, Occam DM and REAL Digital reveal.
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