Why mail is... targeted

Author: MMC
Date: 16 June 2010

Find out why a carefully tailored and thoughtfully targeted direct mail campaign is one of the most accurate and effective ways of communicating with your audience, raising brand awareness and generating sales. 

Direct mail thrives because it is targeted, measurable and cost-effective, as these quick quotes from marketing and media professionals from Epsilon International, Mike Colling & Co, Rapp Media, Touch DDB, TEQUILA\, Occam DM and REAL Digital reveal.

 

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