Why mail works with… email and online marketing

Direct mail plays a vital role in today’s multi-channel environment. Use it with mail and online marketing and your campaign will achieve a much better cut-through.

Well-crafted, carefully targeted and timely direct mail that’s dovetailed with a teaser email can help improve response and drive traffic to a company’s website.

We talk to eight industry experts, including Chris Combemale from the DMA and Lazar Dzamic from Kitcatt Nohr, about what makes direct mail and email/online marketing such a powerful combination.  

It also includes some compelling facts:

• People are 20% more likely than average to respond to direct mail or make a purchase if they can do so online.
• Older consumers show a strong preference to being contacted by mail rather than email.